Introduction


Choose context


Figure 1

questions
Five Ws and one H © by Brad PIct under Education License from Adobe stock

Think of the user


Figure 1

persona
Example of persona made with Hubspot Persona Tool via https://www.hubspot.com/make-my-persona

Define the essentials


Map evaluation


Figure 1

people working
Business team having morning briefing, top view © by Prostock-studio under Education License from Adobe stock

Define measurable criteria


Figure 1

people working together
Top view development team working with UX UI responsive design © by sodawhiskey under Education License from Adobe stock

Choose methods


Data Analysis