Introduction

Overview

Questions

• How can digital tools facilitate processes related to planning and designing evaluation of digital/hybrid heritage experiences?

• How can we choose appropriate methods and metrics for the evaluation of digital/hybrid heritage experiences?

Objectives

• Define the purpose and key apsects to include when planning the evaluation of a chosen digital/hybrid experience, i.e. inputs, aims, objectives, outputs, outcomes.

• Identify how to move from questions and objectives to metrics and methods to be able to conduct evaluation.

Tutorial

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For this exercise we will outline the evaluation of a digital/hybrid interpretative application by going through the following steps:

1. Choose context and type of application
2. Think of the user of this application (or use already developed user persona)
3. Define the essentials of evaluation plan through a checklist
4. Map evaluation through the evaluation plan tool
5. Define measurable criteria to meet the evaluation objectives
6. Choose appropriate methods/tools to collect evidence